Fiji’s supermarket industry is very competitive with numerous players ranging in size from large supermarket chains to small neighbourhood shops and canteens. However there are only a few key players aggressively competing for market share in this relatively small market. RBG’s key competitors include Morris Hedstrom, Rajendra Prasad, New World and Shop ‘N’ Save supermarkets, which all operate stores in similar locations as RBG around the country. RBG holds between 13% – 15% of the industry’s market share. The total revenue market for the major supermarkets is estimated at $720 million.